BEHIND THE PRODUCT

 

WE ARE NOT A SUSTAINABLE BRAND.

 

THE MOST SUSTAINABLE THING TO BE AS A CLOTHING BRAND IS NOT EXISTING.

WE SOURCE MATERIALS FROM ALL OVER THE WORLD: FABRICS FROM COLOMBIA AND JAPAN, HARDWARE FROM GERMANY AND FRANCE, AND THEN WE FINISH CONSTRUCTION AND PRODUCTION HERE IN MEXICO CITY.

SO DEFINITELY WE ARE NOT SUSTAINABLE.
THERE ARE A TON OF REALLY COOL BRANDS OUT THERE, WITH GREAT PRODUCTS AND STORIES.

BUT WHY ARE WE DOING THIS?

WE BELIEVE THAT MAKING A GREAT PRODUCT WITH THE BEST MATERIALS AND TIMELESS DESIGN. IS WAY MORE SUSTAINABLE THAN GREENWASHING.
BECAUSE THE PRODUCT LASTS FOR A GOOD AMOUNT SERVING ITS MAIN PURPOSE. COVER OUR PHYSICAL BEING AND ALWAYS LOOKING FRESH.
WE TRULY BELIEVE THAT WE COME TO THE WORLD, FOR CULTIVATING RELATIONSHIPS FOR THE CREATION OF A BETTER YOU, WE THINK THAT TO ACCESS SPIRITUAL GAINS IT NEEDS TO BE THROUGH THE PHYSICAL WORLD.
WHIT OUR GEAR WE IMPROVE THE PHYSICAL CONDITION TO EXPERIENCE THE NOW IN THE PHYSICAL WORLD. LEARNING FROM THE PAST FOR A BETTER NOW IS OUR ETHOS, WE LEARN FROM THE PAST FOR LIVING IN THE NOW, COMFORTABLE CLOTHES —THOSE THAT FEEL LIKE AN EXTENSION OF OUR SKIN— ARE NECESSARY TO AWAKE, TO GROW, AND TO EVOLVE.